by Jonathan Walker | Oct 17, 2024 | Marketing Automation
Do you ever wish there was two of you? One you could take care of the email follow-ups and millions of other business tasks you do, and another could enjoy fun stuff in life. The bad news is you can’t (and shouldn’t) clone yourself, but the good news is...
by Jonathan Walker | Sep 5, 2024 | Understanding Your Customers
Your customers have problems…lots of them. That may sound like a bad thing, but it’s not. It’s an opportunity! You see, if your product solves a valuable problem, people are happy to pay for the solution. Today, we’ll look at a how to analyze...
by Jonathan Walker | Aug 22, 2024 | Security
Just this week, researchers found a critical flaw that would allow hackers to take over 5,000,000 sites. Imagine if one of those sites was your site. Think about how much time and money could you lose. Fortunately, any business owner can learn the basics on how to...
by Jonathan Walker | Aug 14, 2024 | Understanding Your Customers
Last week, we learned to use AI to create marketing personas of our ideal customers. This week let’s put AI to work! Using the RAFT method discussed last week, we asked an AI tool to create personas for businesses in different industries. Here are the results...
by Jonathan Walker | Aug 7, 2024 | Understanding Your Customers
Depending on who you ask, artificial intelligence is either an angel of death or a saving grace. The truth is somewhere in between. Artificial intelligence, or AI, is a tool, and like all tools it can be used well…or poorly. In this article, we’ll explore...
