Your customers have problems...lots of them. That may sound like a bad thing, but it's not. It's an opportunity! You see, if your product solves a valuable problem, people are happy to pay for the solution. Today, we'll look at a how to analyze customer needs to...
Just this week, researchers found a critical flaw that would allow hackers to take over 5,000,000 sites. Imagine if one of those sites was your site. Think about how much time and money could you lose. Fortunately, any business owner can learn the basics on how to...
Last week, we learned to use AI to create marketing personas of our ideal customers. This week let's put AI to work! Using the RAFT method discussed last week, we asked an AI tool to create personas for businesses in different industries. Here are the results along...
Depending on who you ask, artificial intelligence is either an angel of death or a saving grace. The truth is somewhere in between. Artificial intelligence, or AI, is a tool, and like all tools it can be used well...or poorly. In this article, we'll explore how to use...
As a devout Catholic, modern business troubles me. Over the last several years, I have been in the thick of it as a web designer and marketer. Over and over again I saw people being deceived and manipulated by big businesses. For years, I was complicit in this...
Have you ever had a slimy feeling after interacting with a company? You can feel that you are just another number to them, and every interaction feels like they're just digging through your pockets to find your wallet. Awful right? Good businesses avoid this "ick...
Do you want to know the key to a strong business? It's all about relationships! Supplier relationships. Employee relationships. But more than anything, a strong business hinges on creating and maintaining good customer relationships. But where do those customers come...
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